If oil stays at around $100, the RAC predicts that petrol could rise towards 150p a litre while diesel could reach almost 180p.
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Kessler said these are relatively standard price discrimination strategies, not something he’d consider a hidden market. What qualifies to him is, for instance, the ways to access rides once you’re in the park. “You need to wait in line for the really desirable rides. But then — for a price — Disney offers various ‘lightning lane’ passes that allow folks to have access to a shorter line or otherwise skip the line with a reservation time. These are the strategies that Disney uses to monetize the hidden markets that they create inside the park.” Once you’re inside the world of the park and you discover the opportunity to pay extra for additional benefits, “all of that screams hidden markets,” Kessler said.
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